Today YouTube quietly launched it’s new platform, YouTube for gamers. This is a dedicated section of YouTube specifically for the gaming community, and is more focused on Live Streams and possibly their way of competing with rivals such as Twitch.
Gaming videos make up a large portion of YouTube videos, in fact the company said users have spent billions of hours watching gaming videos every month. Ryan Wyatt, who is the head of YouTube’s gaming, told BBC “We wanted to create a one-stop shop for all gaming content….At the moment there is a fragmented experience. People go to different places for live content, and YouTube for video on demand.” He proceeded to say “We have amazing gamers that don’t live stream yet. Now they have that opportunity.”
Since Twitch has been around they have been the main source for gamers wanting to Live stream, but YouTube plans to capture this market to add on to their already massive gaming community. One major difference noted by YouTube is that it will still have it’s standard copyright checks, and the company’s Content ID system will eliminate any broadcasts where third-party content is matched, such as music etc..
Mr. Wyatt also mentions how they have created this platform to help benefit all of the YouTube community “I can picture sports, beauty tutorials, live cooking streams.” This is YouTube’s way of trying to stay on top, to beat out every competitor when it comes to views and streaming. “Gaming is a specialist topic but YouTube is a generalist outlet,” stated Wyatt, “Establishing a new platform means it can skew the features to better suit gamers,”.
The new platform is pretty cool, and it seems in the future they will add other categories and are just kicking off this new platform with one of their largest communities, the gaming community. This is certainly a game changer and we are curious to see how Twitch tries to step up their game in response. Let us know your thoughts on the move!
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